BUILD LEVERAGE. HEAL BURNOUT. CREATE A RICH LIFE.
Rich Doc Lab
______
A 12-month operating system for building a profitable clinic, an influential brand, and a life funded by both RICH DOC.OS or RICH DOC METHOD
BUILD THE WEALTH, SYSTEMS, AND THE FREEDOM TO LIVE RICH NOW.
Rich Doc Lab
_________
A 12-month operating system for building a profitable clinic, an influential brand, and a life funded by both RICH DOC.OS or RICH DOC METHOD
Helping the 47% of other doctors, clinic owners, and doc-preneurs who aren’t MDs, but still took on the doctorate, the debt, the patients, the payroll, and the responsibility of running a small business.
The other 47% of doctors
_________
The chiropractors. Physical therapists. Dentists. Veterinarians. Naturopathic doctors. And other clinic owners who are not MDs, but still took on the doctorate, the debt, the patients, the payroll, and the responsibility of running a small business.
You built the clinic. You lead the team. You carry the overhead, make the decisions, solve the problems, and live with the pressure of knowing how much still depends on you.
But most business and wealth advice was not created for doctors like you.
Rich Doc Lab was.
This is where clinic owners learn how to create more cash flow, reclaim more of their time, build wealth outside the clinic, and turn their expertise into opportunities beyond one-to-one care.
MEET YOUR MENTORS IN
WEALTH, LEADERSHIP & AI
Dr. Lauryn and Kirby Brunclik
We followed the traditional clinic owner path, the grind, the hours, the “grow year over year” trap, until we finally realized the truth:
Doctors don’t get rich from their clinic.
Doctors get rich from what the clinic allows them to build.
Today, we've created:
• A 7-figure cash clinic
• A multimillion-dollar real estate portfolio
• $1.5M+ in online diversification
• A retirement trajectory at age 48
We combine clinical expertise, corporate strategy, marketing, finance, crypto, and AI to teach doctors the new rules of wealth.
We're living the rich doctor life we teach, and we will show you how to build yours.
A successful clinic does not automatically create a rich life.
COMMON ISSUES
Your schedule is full.
Your revenue is growing.
From the outside, everything looks successful.
BUT YOU'RE STILL ASKING QUESTIONS LIKE:
• Why does everything still depend on me?
• Am I building wealth or just generating revenue?
• Could I step away without the business slowing down?
• What should I focus on next?
_________
You've already built something valuable.
Now it's time to build a business that creates more freedom, more wealth, and more options, not just more work.
Rich Doc Lab helps you make that transition intentionally....
revenue without enough profit
the owner carrying everything
income tied to
physical presence,
no clear wealth plan outside the clinic.
Who Rich Doc Lab is FOR
_________
You want to create more profit and cash flow from the clinic
You want to build a team and business that rely less heavily on you
You want to make smarter decisions about investing and your financial future
You want to explore income and opportunities beyond one-to-one patient care
You want to stop trying to piece together clinic, wealth, and business advice from separate places
Who Rich Doc Lab is NOT For
_________
You are looking for a quick fix instead of committing to meaningful changes over the next year.
You want another course to consume passively rather than actively implement what you learn.
You are unwilling to examine your numbers, systems, team, or financial decisions
You want someone else to make every decision for you
You want growth for the sake of growth but have no interest in what that growth should create for your life
It reignited a fire in me that I honestly thought I had lost.
- Dr. Melissa N.
Read her full story →
Before joining the program, I was completely burnt out after 24 years in practice. Our office was successful, but I felt like I was carrying the weight of everything myself and had lost the motivation to make changes. I had been listening to Dr. Lauryn’s podcast for a while, and finally thought, “What do I really have to lose?” I knew I needed something to pull me out of burnout mode.
The program felt a little like drinking from a fire hydrant at first, but in the best possible way. It reignited a fire in me that I honestly thought I had lost. It challenged us to understand our numbers, implement better systems, improve marketing, build wealth, prepare for retirement, and rethink leadership. More than that, it reminded me that I am not doing this alone. For the first time in a long time, I had a community where I could ask questions, hear different perspectives, and realize, “Thank God, it’s not just me.”
The program gave me practical tools and fresh ideas to grow and scale my practice while actually decreasing my stress through better delegation, my new virtual assistant, and AI systems. I would absolutely recommend this program to any doctor or business owner who wants to create greater success in both their practice and their personal life.
THE RICH DOC LAB FRAMEWORK
Your clinic, wealth, and future should not be three separate projects.
Most programs ask you to choose a lane.
1
Grow the clinic.
2
Learn to invest.
3
Build a personal brand.
Rich Doc Lab connects all three because they are supposed to work together.
THE 3 PILLARS
OF RICH DOC LAB
A stronger clinic creates more cash flow and time freedom.
More cash flow helps build personal wealth.
More time freedom creates the capacity to build opportunities beyond one-to-one patient care.
One program, 4 different doctor journeys
Rich Doc Lab is comprehensive because established clinic owners have different goals, challenges, and starting points.
But joining does not mean you immediately tackle every module.
Lauryn will help you determine which of the four Rich Doc Lab tracks best fits what you need now.
Revenue
BUILDER
For the clinic owner who needs to create stronger revenue, improve profitability, fix financial leaks, or increase the value of the practice.
Team
BUILDER
For the clinic owner who needs better leadership, clearer roles, stronger systems, and a clinic that is less dependent on the owner.
Wealth
BUILDER
For the clinic owner who wants to turn practice income into personal wealth, create a long-term financial plan, and understand what financial freedom actually requires.
Brand
BUILDER
For the clinic owner who wants to build authority, create leveraged income, and develop opportunities beyond one-to-one patient care.
You may eventually work through more than one track.
The point is to begin with the one that will create the greatest impact now.
The program shifted my thinking from owner/operator to high level CEO thinking.
- Dr. Sara Cuperus
Read her full story →
Working with Lauryn and Kirby has been nothing short of amazing. The depth and breadth of information they provide is unmatched, and they both have such a heart to serve.
The most valuable thing I gained was a mindset shift. The program shifted my thinking from owner/operator to high-level CEO thinking. I’ve done lots of leadership training in the past, but nothing has leveled up my mindset like this. By the end of the program, I could see it working. I’m stepping even more into a leadership role, my associates have stepped up and owned the things I’ve given them, and the Profit Leak Analyzer was a Godsend. Our PVA is up, our OVA is up, and we’re well on our way to uncharted profits this year.
I would recommend this to any doc who needs clarity on how to actually lead and become the CEO their team needs. As a veteran doc, I can say without a doubt that I’ve come out better, and my team is stronger for it.
This is not another clinic course.
_________
You may already know dozens of things you could improve.
You may already own courses you have not finished.
You may have notes, trainings, ideas, and advice saved in five different places.
The problem is rarely that you have absolutely no information.
The problem is knowing:
Which opportunity matters most right now and which problem is actually costing you money
Which decisions will create the greatest return and what can be delegated or ignored
How your clinic decisions affect your wealth and long-term plans
How to implement without creating more chaos or another full-time job
Imagine what could be different one year from now.
Your clinic is producing healthier profit, not just higher revenue.
Your team, systems, and leadership no longer depend entirely on you.
Your money has a clear strategy, inside and outside the clinic.
You understand your clinic's value and how to increase it.
Your family is aligned around the future you're building.
You're creating wealth, freedom, and opportunities that don't rely on your physical presence.
Your clinic, your wealth, and your next chapter are finally working together.
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
"They are the "Dynamic Duo" & this program resonated amazingly w/ myself & my wife. This is a framework to continually work from. Not a one & done thing. If you are a person looking to take back control of your business, instead of working for it, SIGN UP!! Lauryn & Kirby were one of the best investments I have made in my career in this area!"
"You're signlehandedly fixing my practice with your program and your podcast."
"Working with Lauryn and Kirby gave me a bigger and clearer vision of where I want to be in the next 5-10 years."
"Dr. Lauryn and Kirby helped me get excited about my profession and what's possible again."
"Dr. Lauryn and Kirby bring so much knowledge to the table, and they're always there to help."
"The support, strategy, and structure from Dr. Lauryn quite literally changed the trajectory of my practice."
"Dr. Lauryn and Kirby are incredibly attentive and really take the time to get to know you."
"Dr. Lauryn's blunt guidance was exactly what I needed to overcome my perfectionist tendencies"
"Dr. Lauryn has a gift for making big ideas feel doable. She breaks things down in a way that never feels overwhelming."
"Dr. Lauryn keeps it real, and Kirby brings the strategy and confidence to help you move forward."
"Dr. Lauryn and Kirby are honest, relatable, and just really great coaches."
"Dr. Lauryn and Kirby make you feel supported, encouraged, and capable of more than you think."
EXPLORE RICH DOC LAB CURRICULUM
WHAT IS INSIDE RICH CLINIC
Build a more profitable, valuable, and less owner-dependent practice.
VIEW MODULES
MODULE 1: CEO Mindset & Capacity Audit
Identify where you are operating as the provider, manager, or CEO, then uncover what should be delegated so you can protect more time for strategy and leadership.
MODULE 2: Revenue Expansion: The Four Ways to Make More Money
Understand the four core revenue levers inside your clinic and identify which one offers the greatest opportunity for growth right now.
MODULE 3: Pricing, Insurance & Transaction Value
Evaluate your pricing, margins, insurance model, and service lines so you can make more confident decisions about what to charge and where profit may be getting lost.
MODULE 4: Local Patient Acquisition
Build a more intentional strategy for referrals, reviews, local search, paid advertising, and the channels most likely to bring new patients into your clinic.
MODULE 5: Patient Retention & Reactivation
Identify where patients are falling out of your process and create stronger systems for retention, reactivation, missed appointments, and ongoing care.
MODULE 6: Profit & Margins
Find the financial leaks that may be causing revenue to grow without creating more take-home profit.
MODULE 7: EBITDA & Practice Valuation
Understand what your clinic is worth, what increases its value, and how today’s decisions affect a future sale, partnership, expansion, or exit.
MODULE 8: Team, Associates & SOPs
Create clearer roles, stronger accountability, better associate structures, and practical systems that move important knowledge out of your head.
MODULE 9: KPIs, Meetings & Operating Cadence
Build a simple operating rhythm for tracking the right numbers, setting priorities, solving recurring problems, and keeping your team aligned.
Turn the success of your clinic into personal wealth and long-term freedom.
VIEW MODULES
MODULE 1: Defining Your Rich Life
Clarify what wealth, freedom, and a rich life actually mean to you so your financial decisions are connected to a specific vision.
MODULE 2: Spousal Alignment & Family Money
Create more productive conversations about money, risk, family goals, and the future you are building together.
MODULE 3: The 5 Buckets Framework
Understand where your money is currently going and identify which areas of your financial life may be thriving, underfunded, or ignored.
MODULE 4: Personal Cash Flow & Cashflow Investing
Explore the difference between accumulating money for someday and building assets that can create income and flexibility now.
MODULE 5: Building Your Wealth Team
Identify the financial, legal, tax, insurance, and planning professionals you need and learn how to make sure they are working toward the same goals.
MODULE 6: Real Estate & Tax Strategy
Understand the opportunities, tradeoffs, tax benefits, and risks associated with real estate and commonly discussed tax strategies.
MODULE 7: Insurance & Protection
Build a stronger protection plan around your income, clinic, family, and long-term wealth.
MODULE 8: Your Freedom Number & 10-Year Roadmap
Calculate what financial freedom means for you and create a practical roadmap for the next one, three, five, and ten years.
WHAT IS INSIDE RICH LIFE
WHAT IS INSIDE RICH LIFE
Turn the success of your clinic into personal wealth and long-term freedom.
VIEW MODULES
MODULE 1: Defining Your Rich Life
Clarify what wealth, freedom, and a rich life actually mean to you so your financial decisions are connected to a specific vision.
MODULE 2: Spousal Alignment & Family Money
Create more productive conversations about money, risk, family goals, and the future you are building together.
MODULE 3: The 5 Buckets Framework
Understand where your money is currently going and identify which areas of your financial life may be thriving, underfunded, or ignored.
MODULE 4: Personal Cash Flow & Cashflow Investing
Explore the difference between accumulating money for someday and building assets that can create income and flexibility now.
MODULE 5: Building Your Wealth Team
Identify the financial, legal, tax, insurance, and planning professionals you need and learn how to make sure they are working toward the same goals.
MODULE 6: Real Estate & Tax Strategy
Understand the opportunities, tradeoffs, tax benefits, and risks associated with real estate and commonly discussed tax strategies.
MODULE 7: Insurance & Protection
Build a stronger protection plan around your income, clinic, family, and long-term wealth.
MODULE 8: Your Freedom Number & 10-Year Roadmap
Calculate what financial freedom means for you and create a practical roadmap for the next one, three, five, and ten years.
WHAT IS INSIDE RICH IMPACT
Create opportunities and income beyond one-to-one patient care.
VIEW MODULES
MODULE 1: The 1-to-Many Shift
Identify where your income is tied to your physical presence and explore ways to create greater leverage from your expertise.
MODULE 2: Mindset for Building a Brand
Work through the comparison, perfectionism, self-doubt, and visibility fears that keep many clinic owners from getting started.
MODULE 3: Your Story & Origin
Turn your experiences into a clear and memorable story that helps people understand why they should listen to you.
MODULE 4: Niche Clarity & Brand Voice
Clarify who you want to reach, what you want to be known for, and how to communicate in a way that sounds like you.
MODULE 5: Short Form Content
Build a repeatable content system that gives you clear topics, stronger messaging, and a sustainable way to stay visible.
MODULE 6: Funnel Intro + Long Form
Understand how short-form content, long-form content, email, and offers work together to build trust and move people toward a buying decision.
MODULE 7: Lead Magnets, Email & Authority Tools
Create the tools that turn attention into an audience you own, including lead magnets, email nurture, landing pages, and speaking assets.
MODULE 8: Borrowed Audiences: Pitching, Podcasts & Stages
Build a strategy for reaching new audiences through podcasts, speaking, collaborations, media, and other authority-building opportunities.
MODULE 9: Monetization
Explore ways to turn your expertise into revenue through digital products, memberships, consulting, speaking, sponsorships, and other leveraged offers.
MODULE 10: AI Repurposing & Sustainability
Use AI and streamlined systems to repurpose your ideas, maintain your brand, and create content without letting it take over your life.
In such a short time, I’ve been able to sort out financial areas with clarity just by using a different lens.
- Dr. Larissa T
Read her full story →
Lauryn and Kirby were accessible and present through the entire program. I appreciate the team effort. Kirby’s AI prompts are chef’s kiss, and Lauryn tells it like it is, with love.
I really enjoyed the connections with other chiropractors in the same season. The community was great for crowdsourcing solutions, and the AI prompts were game changers for organizing and addressing the financial challenges of practice. I shifted almost immediately from the first prompt, changing how we utilize associate care and giving my staff simple scripts that resonated. I also found a great VA, which I wouldn’t have ever done if Lauryn hadn’t been cheering me along. In such a short time, I’ve been able to sort out financial areas with clarity just by using a different lens.
Lauryn and Kirby are for the docs who have been grinding and are starting to question everything, or who have built a successful practice but want to optimize and level up. I cannot give enough gratitude for the support they’ve given me. I feel like I am leading with clarity now.
FAQ
Is Rich Doc Lab only about growing my clinic?
No.
Clinic growth is one part of Rich Doc Lab.
The program connects three areas that are usually taught separately: building a stronger clinic, creating personal wealth, and developing income and opportunities beyond one-to-one patient care.
Your starting track will depend on what you need most.
Do I need to complete every module?
No.
The curriculum is comprehensive because every clinic owner enters with different needs.
Lauryn will help you determine whether Revenue Builder, Team Builder, Wealth Builder, or Brand Builder is the right place for you to begin.
The goal is not to consume every module as quickly as possible.
The goal is to implement the right strategies at the right time.
Is Rich Doc Lab another self-paced course?
No.
The curriculum gives you the frameworks and tools, but Rich Doc Lab also includes ongoing coaching, live calls, quarterly training days, community support, and help deciding what to prioritize.
You will not simply be handed a library and left to figure out what applies to you.
How long is Rich Doc Lab?
Rich Doc Lab is a 12-month coaching and implementation experience.
The year-long format gives you time to make meaningful changes, receive feedback, adjust your strategy, and build on your progress without forcing everything into another short sprint.
What support is included?
Members receive four live calls each month led by Lauryn and Kirby, quarterly training days, access to the complete curriculum, a personalized starting track, and 12 months inside the Rich Doc Lab community.
How much time will this require?
Rich Doc Lab is designed for busy clinic owners.
You will focus on a small number of high-leverage actions rather than trying to change every part of your clinic, wealth plan, and brand at the same time.
The exact amount of time will depend on your track and what you are implementing.
Is Rich Doc Lab only for chiropractors?
No.
Rich Doc Lab is built for the other 47% of doctors, including chiropractors, physical therapists, dentists, veterinarians, naturopathic doctors, and other qualified clinic owners.
Update this list based on the final specialties Lauryn wants to accept.
Do I need to want an online business?
No.
Some members will enter Rich Doc Lab because they want to build a brand, create online income, speak, write, or develop opportunities beyond the clinic.
Others need to focus first on revenue, profit, their team, or personal wealth.
Your path should reflect your goals.
Will Rich Doc Lab tell me exactly what to invest in?
Rich Doc Lab provides education, frameworks, planning tools, and questions that can help you make more informed decisions.
It does not replace individualized financial, legal, tax, accounting, insurance, or investment advice from licensed professionals.
What happens when I book a call?
You will talk with Lauryn about your clinic, goals, current challenges, and vision for the future.
She will help identify which Rich Doc Lab track best fits your priorities and determine whether the program is the right next step.
Build a richer clinic, a richer life, and a bigger impact without everything depending on you.
Schedule a free call with Dr. Lauryn to learn more about Rich Doc Lab and determine if it's the right fit for you.
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