The Rich Doc Playbook
You hit the milestone. So why doesn't it feel like the win?
New patients. Revenue. The hire. The building. If you've hit one of these and the relief lasted about a week, you're not broken — you were just handed an incomplete playbook.
Reserve my spot
let's be honest
We've all been given the same playbook.
Go to grad school. Become a great doctor. Open a clinic. Help enough people. Work hard. Build a successful practice. Make plenty of money. Be happy.
Maybe your clinic is thriving. Maybe you're still trying to get it off the ground.
Either way, there's a good chance you're chasing the same thing almost every healthcare entrepreneur is chasing: the belief that the next milestone will finally make everything click.
The Rich Doc Playbook was created to challenge that assumption. Not because building a successful clinic isn't important, but because we believe there's a bigger conversation our profession isn't having.
there's a better way
Maybe this sounds familiar...
You keep telling yourself...
...then I'll finally feel successful.
But every time you reach a milestone...
A new one takes its place.
If you've ever found yourself wondering...
"Why does success always feel just one milestone away?"
You're not alone.
During The Rich Doc Playbook, we'll explore...
XTraining #1
The Success Trap
Why successful clinic owners keep moving the finish line — and the 5 milestones you're probably mistaking for “the win.”
OTraining #2
The Missing Scoreboard
If revenue isn't the real scoreboard, what is? (Hint: it's not more patients, either.)
XTraining #3
The Missing Pages of the Playbook
The 5 assets every clinic owner needs to start building — and how to find out which one you're missing.
If you're a clinic owner who...
You'll fit right in.
Hi, I'mDr. Lauryn Brunclik.
For years, I followed the exact same playbook.
Build a great clinic. Help more people. Work harder. Keep growing.
And while that approach helped my husband Kirby and me build multiple seven-figure businesses, a multimillion-dollar real estate portfolio, and increase our net worth by more than $4 million in the last five years...
None of those breakthroughs came because I found one magical marketing strategy.
They happened because I eventually WOKE UP & realized the playbook I'd been following was incomplete and outdated.
Over the last decade, I've coached thousands of healthcare entrepreneurs through my podcast, online programs, live events, and masterminds.
And I've noticed something.
The doctors who build the richest lives don't necessarily have the biggest clinics. They've simply learned to think differently about business.
That's exactly why I created this week long challenge. To WAKE YOU UP as well & help you realize you can create the wealth, the impact, and the happiness from your career in healthcare- but you're not going to do it following the "old way"
come join us
The challenge is free. Two upgrades if you want more.
Everyone gets the three core trainings. VIP and Platinum add live coaching on top.
General Admission
$0
Open to everyone
1:00–2:00pm Central
- Private Facebook group
- 3 core trainings
- Replay access through September 20
- Ask your questions live in the Q&A sessions
- 45-minute 1:1 Strategy Call
VIP
Limited spots
$47
Everything in General Admission, plus:
1:00–2:00pm Central
- Private Facebook group
- 3 core trainings and 2 live Q&A sessions
- Replay access through September 27
- Ask your questions live in the Q&A sessions
- 45-minute 1:1 Strategy Call
Platinum
Only 40 spots
$297
Everything in VIP, plus:
1:00–2:00pm Central
- 45-minute 1:1 Strategy Call
- Private Facebook group
- 3 core trainings and 2 live Q&A sessions
- Replay access through September 27
- Ask your questions live in the Q&A sessions
The reason to go platinum
A 45-minute 1:1 strategy call.
Your clinic, your numbers, your next move. Not a group session — one-on-one.
good to know
Questions
When is the challenge?
September 13–20, 2026. Three live Zoom trainings plus two live Q&A sessions during the week, all running 1:00–2:00pm Central. Replays are included, so you can watch on your own time.
What if I can't attend live?
Sessions are recorded. Free replays run through September 20; VIP and Platinum keep access through September 27.
Is this only for chiropractors?
It's built for healthcare entrepreneurs of any size clinic, whether you're launching or already scaling.
How much time will it take?
Three core trainings, all running 1:00–2:00pm Central, plus the community conversation. VIP and Platinum add two live Q&A sessions. Plan on a few hours across the week.
Do I need to upgrade to get value?
No. General Admission includes all three core trainings, the private Facebook group, and replay access through September 20. The two live Q&A sessions start at VIP, and Platinum adds a 1:1 strategy call.
The playbook got you this far. The question is... Is it enough to change your life?
September 13–20, 2026
Reserve my spot